NEWS

Creative Victoria has released Creative State 2028, the Victorian Government’s new strategy to strengthen and support the state’s creative industries – and grow the social, cultural and economic benefits they deliver for communities across Victoria.

Shaped through extensive public and sector consultation, Creative State 2028 outlines the framework that will guide government investment and Creative Victoria’s work over the next three years.

Building on the foundations of the state’s previous creative industries strategies, the new plan celebrates the achievements of Victoria’s vibrant creative sector while charting a clear path forward, identifying both emerging opportunities and the challenges ahead.

With partnership at its heart, the strategy recognises the vital role collaboration plays in creative success – bringing together people, businesses and communities, and supporting strong careers, organisations and industries.

Creative State 2028 is structured around four key pillars:

• First Peoples First – Strengthening Victoria’s First Peoples creative industries to embed practice and culture, grow the creative economy, and support deeper connections between Community and Country.

• Growing our creative community – Increasing equity and inclusion so more Victorians can access and participate in creative experiences.

• Expanding our creative economy – Working with creative industries to fuel activity, grow the workforce and support sustainable industry development.

• An inspiring creative future – Building a strong, resilient and prosperous sector while championing the value of creativity across the state.

The strategy sets out clear directions for each pillar along with initial actions to commence in the first 12 months. As new opportunities and challenges emerge, further initiatives will be developed within this framework.

Image: 'Staunch ASF' by Amelia Jean O’Leary performed as part of Deadly Fringe, Melbourne Fringe Festival (2023). Photo: Alliah Nivall