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Audiences returning in droves

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Audiences returning in droves

Monday March 22nd, 2021

The March edition of Audience Outlook Monitor points to a resurgence in arts and culture attendance across the country, with 7 in 10 audiences now attending in-person. The March edition also reveals the risk of lockdowns and cancelled events remains a concern for audiences - ensuring ticketing and cancellation policies are well communicated will be essential for helping audiences make plans. What impact is the return of audiences to galleries having on digital engagement? 70% of audiences surveyed intend to continue online engagement with galleries, with 64% of gallery audiences accessing online content through an email from the gallery, 39% via a recommendation by a friend, and 33% through a feed on their social media.

Access the Snapshot Report and key findings here.

The Audience Outlook Monitor Dashboard lets you delve into gallery specific data, it can be accessed here.


The Public Galleries Association of Victoria (PGAV) acknowledges the Wurundjeri Woi-Wurrung people of the Kulin Nation as the Traditional Owners of the lands where our office is located, and all Traditional Owners of country throughout Victoria and Australia. We recognise Aboriginal and Torres Strait Islander people’s enduring traditions and continuing creative cultures. We pay our respect to Elders past, present and emerging.