PGAV Event Archive

Profile Raising Essentials

Cover Image: Artwork by MOMO, Home of the Arts

Profile Raising Essentials

Tuesday 21 Aug 2018, 10:30 AM – 4:00 PM

Building awareness of your gallery is critical to growing audiences and potential stakeholders. In this session you will learn the fundamentals of branding, low cost approaches to marketing through social media and networking, ensuring your images are fit for purpose, working with the media and engaging a publicist.

Presentations will include insights into working with the media and the dos and don’ts when engaging a publicist from Fiona Brook (Zilla & Brook); Katie Loveday, Brand and Marketing Services Manager, Home of the Arts (HOTA) will discuss the development of their new brand; Siobhan Sloper will explore Gertrude Contemporary’s approaches to high impact, low cost social media promotions; Ararat Gallery TAMA Director Anthony Camm will discuss the importance of galleries having a website with a distinct institutional identity; and Heide Museum of Modern Art’s Sue Curwood will discuss building profile through strong design and ensuring your images are fit for purpose. The day will be rounded out with a guided tour of the recently refurbished Ararat Gallery TAMA with Director, Anthony Camm.


Tuesday 21 August 2018, 10.30am - 4:00pm


Ararat Gallery TAMA
Ararat Town Hall
Vincent Street

Ararat VIC 3377

Prices and booking
  • PGAV Member $330 / Non-Member $440 
  • PGAV Members can also access exclusive 2018 Professional Development Program Four Session Packages. Packages cost $1122, delivering a 15% saving, and provide our Member galleries with flexibility – pick any four sessions throughout the year for one of your staff to attend! 
  • All costs are GST inclusive
  • Registrations close Thursday 16 August 2018 at 12 noon.
Cancellation and Refund Policy
  • Registered participants that are no longer able to attend may nominate a substitute up until the starting time. Where possible, please notify the PGAV of substitutions and cancellations by email, up until Thursday 16 August  2018 at 12 noon. 
  • Cancellations received before Thursday 16 August 2018 at 12 noon will be refunded, less an administration fee of $55 including GST.
  • Cancellations received after Thursday 16 August2018 at 12 noon are not refundable.
  • Exceptions are at the discretion of the PGAV.
Documentation Permission and usage Statement

The Public Galleries Association of Victoria likes to promote its events to PGAV members and the public via its website, emails and social media. When we run PGAV events, photographs, video footage, and audio recordings may be taken. PGAV may use, reproduce, publish, or broadcast this content for promotional purposes. By entering a PGAV event, you consent to PGAV's use of the content in this way. If you do not wish to be photographed or filmed for these purposes, please advise a staff member at the time, or email anne.robertson@pgav.ngv.vic.gov.au with details of your concern. You may also request removal of content from the website or social media via this email address.

The PGAV wishes to thank the following Profile Raising Essentials Presentation Partners:

PGAV 2018 PD Profile Raising Essentials logos

Image: Artwork by MOMO, Home of the Arts.

Tickets are no longer available

2018 PGAV Four Session Package

*Four Session Packages are available to PGAV Members. Packages cost $ 1,122.00 (GST incl), delivering a 15% saving, and can be used for any four sessions throughout the year.


The Public Galleries Association of Victoria (PGAV) acknowledges the Wurundjeri Woi-Wurrung people of the Kulin Nation as the Traditional Owners of the lands where our office is located, and all Traditional Owners of country throughout Victoria and Australia. We recognise Aboriginal and Torres Strait Islander peoples enduring traditions and continuing creative cultures. We pay our respect to Elders past, present and emerging.

We are an LGBTQIA+ friendly organisation and celebrate cultural diversity.