PGAV Event

Profile Raising Essentials

Cover Image: Artwork by MOMO, Home of the Arts

Profile Raising Essentials

Tuesday 21 Aug 2018, 10:30 AM - 4:30 PM

Building awareness of your gallery is critical to growing audiences and potential stakeholders. In this short course you will learn the fundamentals of branding, low cost approaches to marketing through social media and networking, ensuring your images are fit for purpose, working with the media and engaging a publicist.

Presentations will include insights into working with the media and the dos and don’ts when engaging a publicist from Fiona Brook (Zilla & Brook); Katie Loveday , Brand and Marketing Services Manager, Home of the Arts (HOTA) will discuss the development of their new brand; Siobhan Sloper will explore Gertrude Contemporary’s approaches to high impact, low cost social media promotions; Ararat Gallery TAMA Director Anthony Camm will discuss the importance of galleries having a website with a distinct institutional identity; and Heide Museum of Modern Art’s Sue Curwood will discuss building profile through strong design and ensuring your images are fit for purpose. The day will be rounded out with a guided tour of the recently refurbished Ararat Gallery TAMA with Director, Anthony Camm .


Wednesday 21 August 2018, 10.30am - 4:00pm


Ararat Regional Art Gallery
Western Highway
Ararat VIC 3377

Prices and booking
  • PGAV Member $330 / Non-Member $440 
  • PGAV Members can also access exclusive 2018 Professional Development Program Four Session Packages. Packages cost $1122, delivering a 15% saving, and provide our Member galleries with flexibility – pick any four sessions throughout the year for one of your staff to attend! 
  • All costs are GST inclusive
  • Registrations close Thursday 16 August 2018 at 12 noon.
Cancellation and Refund Policy
  • Registered participants that are no longer able to attend may nominate a substitute up until the starting time. Where possible, please notify the PGAV of substitutions and cancellations by email, up until Thursday 16 August   2018 at 12 noon. 
  • Cancellations received before Thursday 16 August  2018 at 12 noon will be refunded, less an administration fee of $55 including GST.
  • Cancellations received after Thursday 16 August 2018 at 12 noon are not refundable.
  • Exceptions are at the discretion of the PGAV.

The PGAV wishes to thank the following Profile raising Essentials  Presentation Partners:

PGAV 2018 PD Profile Raising_logos2

Image: Artwork by MOMO, Home of the Arts.

Book Tickets

PGAV Member:
$ 330.00 ea

$ 440.00 ea

Dietary Requirements

2018 PGAV Four Session Package

*Four Session Packages are available to PGAV Members. Packages cost $ 1,122.00 (GST incl), delivering a 15% saving, and can be used for any four sessions throughout the year.

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