Cultural PR is a specialist practice area with its own unique set of requirements, dedicated media and specific audience sensibilities.
Led by Fine Art specialist Katrina Raymond, one of Australia’s most experienced strategic communications managers in the arts, culture and design sector, MediaLink’s Cultural PR and communications practice consults with Art Galleries and Museums, Architecture practices, State cultural institutions and University Faculties as well as major arts projects, art awards and prizes, art book launches.
Katrina’s unique understanding of the Arts space, her network of media contacts and MediaLink’s ability to produce content that resonates with audiences, helps us deliver superior results for our clients.
We assess your strategic requirements and develop a PR and communications plan to help achieve your goals. Our expertise includes PR and publicity campaigns, media relations, social media strategy, media training, project management and video content creation for all platforms.
recent projects
2022
Curator Prof Natalie King, University of Melbourne, Curator of Yuki Kihara’s exhibition Paradise Camp for the New Zealand pavilion at the 59th International Art Exhibition – La Biennale di Venezia in collaboration with Creative New Zealand and University of Melbourne; Exhibition communications for Australian media and Curator profile positioning: nzatvenice.com/category/yuki-kihara
2010 to present
TarraWarra Museum of Art; general corporate communications, all exhibitions: twma.com.au
2020 to present
McClelland Sculpture Park + Gallery , Langwarrin; general corporate communications, all exhibitions and new identity management: mcclelland.org.au
2020 to 2021
Art+Australia, Event Horizon issue, Multinaturalism issue and general corporate repositioning: artandaustralia.com
The Public Galleries Association of Victoria (PGAV) acknowledges the Wurundjeri Woi-Wurrung people of the Kulin Nation as the Traditional Owners of the lands where our office is located, and all Traditional Owners of country throughout Victoria and Australia. We recognise Aboriginal and Torres Strait Islander peoples enduring traditions and continuing creative cultures. We pay our respect to Elders past, present and emerging.
We are an LGBTQIA+ friendly organisation that celebrates diversity. We are committed to providing safe, culturally appropriate, and inclusive services for all people, regardless of their ethnicity, faith, disability, sexuality, or gender identity.
