This research brings together data from Tourism Research Australia (TRA) with additional resources to gain insights into international arts tourism in Australia.
It highlights growing potential for the arts to drive and support tourism activity, and for artists to increase their engagement. It shows:
This research equips artists and arts organisations with valuable market intelligence about the behaviours and interests of international tourists.
It builds the evidence base about the role of the arts in supporting economic activity, and the arts’ contribution to cultural exchange, soft power and our international reputation.
The Public Galleries Association of Victoria (PGAV) acknowledges the Wurundjeri Woi-Wurrung people of the Kulin Nation as the Traditional Owners of the lands where our office is located, and all Traditional Owners of country throughout Victoria and Australia. We recognise Aboriginal and Torres Strait Islander peoples enduring traditions and continuing creative cultures. We pay our respect to Elders past, present and emerging.