Ali Webb is the Director of House of Webb Pty Ltd, a cultural consultancy specialising in media, publicity, communications, copywriting and content creation. Over 15+ years, she has shaped campaigns for festivals, touring companies and cultural institutions, delivering strategic media management that makes projects shine. Current clients include Shepparton Art Museum (SAM), Gippsland Art Gallery, Town Hall Gallery (Boroondara), and City Gallery (Melbourne), kikki.K with Lisa Gorman, Port Fairy Folk Festival, and Love Police Touring.
Past projects span some of Australia’s most respected cultural names: Melbourne Symphony Orchestra, National Gallery of Victoria, Ballarat International Foto Biennale, Art Gallery of Ballarat, Archibald Prize regional tour, Clunes Booktown Festival, and artists Leah Senior, Emma Donovan & The Putbacks, Kutcha Edwards, The Cat Empire and Spinifex Gum. House of Webb manages every part of a campaign — from media releases, pitching and interview coordination, to content curation, marketing plans, briefing notes, media training and artist liaison.
recent projects
Shepparton Art Museum (SAM) Facing Modernity: Degas to Picasso - publicist (current)
Art Gallery of Ballarat Medieval to Metal: The Art of the Guitar - publicity and marketing
2025 Ballarat International Foto Biennale - publicist, 2025 and 2023
Gillian Welch and David Rawlings - Australian tour publicist 2026
National Gallery of Victoria - publicist 2006-2011
Image: Installation view, LISA GORMAN + MIRKA MORA: To breathe with the rhythm of the heart, 18 November 2023 - 17 March 2024, Warrnambool Art Gallery.
Image: Installation view, Medieval to Metal: The Art of the Guitar, Art Gallery of Ballarat.