PGAV REPORTs
Branding the Public Art Museum Sector: A New Competitive Model
Branding the Public Art Museum Sector: A New Competitive Model
Dr Jody Evans, Associate Professor, Melbourne Business School & Dr Kerrie Bridson, Senior Lecturer, Deakin University.
With the increase in competition within the arts sector and from the broader leisure sector, public art museums need to review their community engagement ability. Brand management has been identified as a potential tool to enhance community engagement through an emphasis on communicating the relevance and accessibility of public art museums. Only limited extant research exists in the area of public art museum branding. The overall objective of this research study is to improve Victorian public art museums’ community engagement skills using brand management principles.
PGAV was a partner in this research.
The Public Galleries Association of Victoria (PGAV) acknowledges the Wurundjeri Woi-Wurrung people of the Kulin Nation as the Traditional Owners of the lands where our office is located, and all Traditional Owners of country throughout Victoria and Australia. We recognise Aboriginal and Torres Strait Islander peoples enduring traditions and continuing creative cultures. We pay our respect to Elders past, present and emerging.
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