PGAV Event Archive

Boost Your Gallery's Retail Income: Tips for e-commerce success

Boost your retail income landscape

Boost Your Gallery's Retail Income: Tips for e-commerce success

Tuesday 6 Oct 2020, 11:00 AM – 12:00 PM

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Presented in partnership with Craft Victoria.

During recent months many galleries have begun moving or expanding their retail operations online. Setting up an online store is daunting enough, but then the real work of attracting customers to your site and enticing them to purchase begins.

Created with galleries and arts organisations in mind, this online information session explores the key factors to consider if you are to sell online successfully. Presented by Sarah Weston, Craft Victoria's irrepressible e-commerce devotee, the session will outline different techniques for selling online, effective ways to create captivating content and useful tools to automate customer decision journeys.

Sarah will present a fast-paced 30-minute overview of many of the tips and tricks for success followed by a 30-minute Q&A session.

This program has been developed by Craft to support the growth of ecommerce in the arts sector and is presented in partnership with Public Galleries Association of Victoria (PGAV).

This session is designed for Directors, together with Retail and Marketing team members. 

When: Tuesday 6 October 2020
Time: 11:00am - 12:00pm
Venue: Zoom
Register in advance: via Zoom

Sarah Weston
, Creative Collaborations Curator / Business Development Manager, Craft Victoria.

This session will be recorded and made available from Craft Victoria's website after the event. 

This event is part of PGAV's Professional Development Program, which is proudly supported by the Besen Family Foundation.

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The Public Galleries Association of Victoria (PGAV) acknowledges the Wurundjeri Woi-Wurrung people of the Kulin Nation as the Traditional Owners of the lands where our office is located, and all Traditional Owners of country throughout Victoria and Australia. We recognise Aboriginal and Torres Strait Islander peoples enduring traditions and continuing creative cultures. We pay our respect to Elders past, present and emerging.

We are an LGBTQIA+ friendly organisation and celebrate cultural diversity.