AOM_March2021_National_Snapshot_Report-1

Industry REPORTs

Audience Outlook Monitor: Snapshot Report - March 2021

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Audience Outlook Monitor: Snapshot Report - March 2021

Monday March 15th, 2021

The March edition of Audience Outlook Monitor points to a resurgence in arts and culture attendance across the country, with 7 in 10 audiences now attending in-person. The March edition also reveals the risk of lockdowns and cancelled events remains a concern for audiences - ensuring ticketing and cancellation policies are well communicated will be essential for helping audiences make plans. What impact is the return of audiences to galleries having on digital engagement? 70% of audiences surveyed intend to continue online engagement with galleries, with 64% of gallery audiences accessing online content through an email from the gallery, 39% via a recommendation by a friend, and 33% through a feed on their social media.

Access the Snapshot Report and key findings here.

The Audience Outlook Monitor Dashboard lets you delve into gallery specific data, it can be accessed here.

Download a PDF of the report
AOM_March2021_National_Snapshot_Report-1
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