A New Approach 3

Industry REPORTs

A NEW APPROACH: A view from middle Australia: Perceptions of arts, culture and creativity

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A NEW APPROACH: A view from middle Australia: Perceptions of arts, culture and creativity

Friday May 1st, 2020

This report explores current attitudes to arts and culture amongst middle Australians, with a particular focus on swinging voters and marginal electorates in suburban and regional areas. It provides a window into the living rooms, workplaces and hearts of a group of Australians whose interests feature strongly in much of our political discussion and debate. This research finds that middle Australians are passionate about the role of arts and culture in their lives, and have clear views about the opportunities that arts and culture create for them, for their families, and for society more broadly.

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