Live attendance has increased, though disabled audiences remain cautious

The March 2021 findings show that attendance is growing among disabled audiences, as more events and venues re-open around the country. Two-thirds (65%) of past attendees who identify as disabled attended a cultural event recently (up from 28% in September 2020) and three-quarters (75%) are making plans to attend events in the near future.

Download the Disability and Access Fact Sheet in two formats, or read on for more of the findings.

Watch our webinar on expanding access for disabled audiences with Morwenna Collett, where we discuss the insights emerging from the March phase of data collection.

 
Disability and Access Fact Sheet

Disability and Access Fact Sheet

 
 

In general, disabled audiences are slightly less confident than non-disabled audiences. For example, just 35% would be comfortable at an event with 100% seating capacity, compared to 50% of non-disabled audiences. Long-term, the proportion who anticipate attending events less often in future is higher than the proportion of non-disabled audiences (29%, compared to 16%).

Some disabled audiences mentioned accessibility challenges related to COVID-19 restrictions, such as mandatory mask-wearing. Many are conscious of complacency in relation to safety regulations and compared to non-disabled audiences, disabled respondents are more interested in how venues will be monitoring audience compliance (30% compared to 26%).

Disabled audiences are participating online to a greater extent than non-disabled audiences (57%, compared to 46%) and many plan to continue long-term. Attending an event online is the preferred format for 19% of disabled audiences (compared to just 8% of non-disabled audiences), highlighting the important role digital presentation is playing in widening access right now.

However, digital experiences are not suited to everyone with access needs and several respondents mentioned opportunities to the range of access options available. There are also opportunities to explore innovation in accessible formats such as offering experiences that do not involve screens (e.g. audio experiences).  

Needing help to access experiences online is a more common barrier for disabled audiences (15%) compared to non-disabled audiences (8%). Offering telephone assistance and embedding access into ticket purchasing platforms will ensure that digital offerings are inclusive of a range of audience members with access requirements.

 
Use the Dashboard

Use the Dashboard

 

About the Audience Outlook Monitor

The Audience Outlook Monitor provides the results of a study that has tracked audience sentiment over the course of the COVID-19 pandemic, including how audiences respond to changing restrictions on cultural events.

Data was collected in three phases throughout 2020 and is again being tracked in 2021.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

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If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

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Image: Tandi Palmer Williams

Image: Tandi Palmer Williams

About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 
 

Delivery partners

Image: WolfBrown logo and Patternmakers logo

Image: WolfBrown logo and Patternmakers logo

Supporting partners

Image: Supporter logos

Image: Supporter logos

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