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Audience Outlook Monitor: Snapshot Report - Phase 1

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Audience Outlook Monitor: Snapshot Report - Phase 1

Wednesday May 20th, 2020

About the Audience Outlook Monitor
The results now available represent the first phase of a three-phase study that will track how audiences feel about returning to events in the context of the COVID-19 pandemic. 

Data was collected between 6 and 14 May 2020, forming a baseline against which future changes can be tracked. Data will be collected from audiences again in July and September 2020, as restrictions are lifted on the number of people allowed to gather for cultural events.

Six government agencies are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

Initial results from the Audience Outlook Monitor are now available
By and large, audiences plan to return to arts and culture events in future (85%), with 78% planning to attend just as they did before the COVID-19 pandemic and 7% even more often.

However, the results show that in the short-term, the pandemic will affect who comes back to arts and culture events and how soon, the types of events they visit, and the size of events that they feel comfortable attending. 

Venue safety measures are critical, with 96% saying their decision to attend will be influenced by the measures put in place. 

Use the dashboard to get results for your artform and region
Survey data from over 23,000 Australian respondents has been aggregated in a freely available dashboard: access here.

Browse the first Snapshot Report.

Download a PDF of the report
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