About the Audience Outlook Monitor
The results now available represent the first phase of a three-phase study that will track how audiences feel about returning to events in the context of the COVID-19 pandemic.
Data was collected between 6 and 14 May 2020, forming a baseline against which future changes can be tracked. Data will be collected from audiences again in July and September 2020, as restrictions are lifted on the number of people allowed to gather for cultural events.
Six government agencies are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.
July 2020 results from the Audience Outlook Monitor are now available
Audiences around the country are increasingly comfortable to return to cultural venues and events, assuming they are following safety procedures and observing social distancing guidelines.
1 in 4 audience members have attended cultural events and 42% are making firm plans to attend in future, suggesting that confidence is growing in the arts and culture sector.
However, rebuilding will take time, and some attendees are concerned both health risks and/or financial constraints could affect their attendance, long-term.
From state to state, the picture varies. In VIC, ACT and NSW, audiences are still cautious about many types of events, whereas in NT, WA, SA, QLD and TAS, the proportion ready to attend is above 1 in 3 and growing.
Most audience members who have already returned to events say they are satisfied with the way social distancing is being applied, but some want to see better communication of what to expect at different venues.
Use the dashboard to get results for your artform and region
Survey data from over 23,000 Australian respondents has been aggregated in a freely available dashboard: access here.
More information about the Phase 2 report here.
Browse the first Snapshot Report here.
The Public Galleries Association of Victoria (PGAV) acknowledges the Wurundjeri Woi-Wurrung people of the Kulin Nation as the Traditional Owners of the lands where our office is located, and all Traditional Owners of country throughout Victoria and Australia. We recognise Aboriginal and Torres Strait Islander people’s enduring traditions and continuing creative cultures. We pay our respect to Elders past, present and emerging.