PGAV Branding Project Receives Funding: 15.06.2011
The PGAV is pleased to announce a research project to strengthen the branding of the Victorian public galleries has received funding from the Margaret Lawrence Bequest and will commence in July 2011.
This landmark project will benchmark international best practice and improve the branding practices of Victorian public galleries as a group, the PGAV as an advocacy body and individual gallery members.
The project is the result of a research partnership between the PGAV, the Asia Pacific Social Impact Leadership Centre (APSILC) and Faculty at Melbourne Business School (MBS).
The research will be undertaken by Dr Jody Evans, Senior Lecturer – Marketing, Melbourne Business School and Dr Kerrie Bridson, Senior Lecturer (Marketing), School of Management and Marketing, Deakin University.
Read an article about the research on the Melbourne Business School website: “Nolan, Tucker or a flat-pack?”