The PGAV is pleased to announce the launch of two reports relevent to the public gallery sector –Branding the Public Art Museum Sector: A New Competitive Model and Arts Philanthropy: Towards a Better Practice Model. The reports were launched by Carol Schwartz AM at the event “Unlocking the Potential of the Arts” held at Melbourne Business School on 14 February 2013.
Branding the Public Art Museum Sector: A new Competitive Model by Associate Professor Jody Evans (Melbourne Business School) and Dr Kerrie Bridson (Deakin University) was developed in partnership with the PGAV and the Asia Pacific Social Impact Leadership Centre (APSILC) at Melbourne Business School and funded by the Margaret Lawrence Bequest. The report argues that with increased competition within the arts sector and from the broader leisure sector, public art museums need to review their community engagement ability. Brand management has been identified as a potential tool to enhance community engagement through an emphasis on communicating the relevance and accessibility of public art museums. This report identifies key challenges and opportunities for the public art museum sector to take control of its image and influence the perceptions not only of visitors but all stakeholders.
Arts Philanthropy: Towards a better practice model by Liz Gillies, The Trust Company Fellow, Asia Pacific Social Impact Leadership Centre, Melbourne Business School and funded by the Margaret Lawrence Bequest. The report presents an overview of philanthropic giving by Trusts and Foundation to the arts in Australia and discusses emerging trends and opportunities in philanthropy, outlining best practice models that aim to deepen understanding and broaden support for the arts.
Karen Quinlan, Director of Bendigo Art Gallery at a recent PGAV event. Photograph: courtesy of the PGAV.
The PGAV Board is pleased to announce Karen Quinlan, Director, Bendigo Art Gallery has joined the board.
Karen brings to the board her knowledge and expertise in delivering major international exhbitions and driving visition both to the Bendigo Art Gallery and to the region. The White Wedding Dress, presented in 2011, attracted 76,000 visitors while Grace Kelly: Syle Icon drew 125,000 visitors in 2012. Over 228,000 paid visitors attended Bendigo Art Gallery in the 2011-12 financial year, an annual record for a regional gallery in Australia.
Since joining the PGAV Board Karen has hit the ground running, taking part in Strategic Planning to map out the future directions of the PGAV for the next 3 to 6 years.
On 14 May 2012 the PGAV held its Annual General Meeting at Monash University Museum of Art, followed by a Panel Discussion: MUMA & SAM – case studies in public gallery redevelopment.
At the AGM Julie Adams, PGAV President outlined the advocacy, research and leadership delivered by the PGAVon behalf of the public gallery sector in Victoria during 2011. Key amongst these activities were landmark research on the branding of public galleries, together with a submission to the National Cultural Policy Discussion Paper and lobbying to retain locally produced arts content on the ABC.
Following Julie Adam’s presentation, PGAV Treasurer Rami Eltchelebi spoke to the Financial Report for the year ending 31 December 2011.
Members passed a Special Resolution to alter the Rules of the Association. These changes will bring the PGAV Rules into alignment with the Associations Incporations Reform Act 2012 as well as providing points of clarification relating to Board members terms, the defition of “Regional” and annual subscription fees.
The PGAV Annual Report for 2011 is available here.
Panel Discussion Max Delany, Director of Monash University Museum of Art (MUMA) and Kirsten Paisley, Director of Shepparton Art Museum (SAM) discussed the redevelopment of their respective public galleries.
Kirsten Paisley, Director SAM and Max Delany, Director of MUMA discuss their gallery redevelopments.
Max and Kirsten outlined the rationale underpinning the redevelopment of their respective galleries, the process involved in turning the idea into reality and the impact of the redevelopment upon their approaches to their collections, exhibitions and public programs. Both spoke to the importance of preparing a strong business case to secure public and private sector support for their redevelopment. They also spoke in detail about the longer-term impact of the redevelopment upon the gallery program. The Panel Discussion provided many insights to the PGAV members in attendance.
The AGM and Panel Discussion were followed by sector networking over drinks and tapas.
The Shepparton Art Museum (SAM) will reopen on Friday 17th February 2012 after a $1.98 million redevelopment. The Art Museum now features international standard climate control, state of the art LED lighting, six new upstairs galleries and a new public programs workshop.
SAM will reopen with two major new exhibitions. Sir John Longstaff: Portrait of a Ladywill be a major exhibition of work by Shepparton’s most famous artist, and will feature paintings on loan from major public and private collections. The Indigenous Ceramic Art Award will showcase the best Indigenous ceramic artists working across Australia, from Echuca to the Torres Strait. In addition, the Art Museum’s permanent collection will be displayed on the first floor, which includes a special new ceramics gallery.
SAM will be officially reopened by The Hon. Simon Crean, MP on Friday 17 February. There will also be a free Say hello to SAM community day on Saturday 18 February from 10am, featuring tours, workshops and a live drawing performance by the internationally renowned artist Gosia Wlodarczak.
Paula Bray spoke about the innovative ways the Powerhouse Museum is digitising its collection. This includes the Photo of the Day project which is driving “co-curated” exhibitions at Powerhouse and engaging a large international online audience.
Nicole Smith and Emily Sexton discuss Next Wave’s approach to social media.
Emily Sexton and Nicole Smith provided an overview of Next Wave’s approach to using social media as a biennial festival and artist development organisation. While entertainment lawyer Alex Farrar provided (in)famous examples of social media gone awry and recommended staff responsible for social media at arts organisations have a good understanding of copyright, defamation and privacy laws. Alex also encouraged arts organsiations develop social media policy to reduce risk.
Alex Farrar presenting at Social Media: I know I should be doing it, but…
All three presentations are available in audio and slide formats from the NETS Victoria website.
Joe Pascoe, Chair of NETS Victoria and Julie Adams, President of the PGAV sign MoU
Julie Adams, President of the PGAV and Joe Pascoe, Chair of NETS Victoria signed a Memorandum of Understanding last week which formalises a shared interest in the suporting the public gallery sector in Victoria and fosters collaborative initiatives which benefit the sector.
The MoU will see the PGAV and NETS Victoria collaborate on the following initaitives:
• Research and development – relating to audiences, exhibitions and gallery practice;
• Professional development programs; and
• Promotion – fostering new audiences for contemporary art, craft and design.
“The PGAV is pleased to have entered into an MoU with NETS Victoria. We see this partnership as a highly effective way to increase initiatives which support the public gallery sector in Victoria. ” said Julie Adams.
Premier and Minister for the Arts Ted Baillieu recently announced a $3.58 million investment in regional arts through the Victorian Coalition Government’s new Regional Partnerships program.
The new program features ‘longer-term funding agreements to enable better planning by venues and the ability to support specific projects or activities that may be beyond the scope of standard programs’.
The program reaches all council-owned arts venues in regional Victoria – 20 art galleries, 12 performing arts centres and seven multi-venue performing arts programs.
“The arts are vital to the life and economy of regional Victoria, securing jobs, attracting tourists, stimulating local businesses and bringing people from all walks of life together,” Mr Baillieu said.
The PGAV is pleased to announce The Gallery @ Bayside Arts and Culture Centre has become a member.
The Gallery is a contemporary space situated on the ground floor of the Victorian-era Brighton Town Hall. Since opening in May this year The Gallery has presented exhibitions by emerging and established artists as well as work from the Bayside City Council collection.
The PGAV extends a warm welcome to Julie Skate, Gallery Supervisor and Leith Maguire, Gallery Assistant.
The discussion paper is a crucial step in the development of a new National Cultural Policy.
Consultation began on a National Cultural Policy in 2009, and has involved the arts and culture sector, creative industries, the public at large and government. This has informed the development of this discussion paper, which outlines goals and strategies for the new National Cultural Policy.
The PGAV has created an eCampaign against the ABC’s decision to axe ART NATION and replace it with overseas programming.
The eCampaign provides PGAV members and supporters with a means to register their concern about this decision with the ABC Board, ABC Arts, the Honourable Simon Crean MP, Minister for the Arts, and Senator the Honourable Stephen Conroy, Minister for Communications.
With well over 4 million people attending public galleries in Victoria in 2010, the PGAV demonstrates there is a large audience for the visual arts in Australia. The PGAV wants this decision reversed to ensure the Australian arts industry remains well represented on ABC TV.