Publications documents (2013)
Arts Philanthropy: Towards a better practice model
Summary: the Public Galleries Association of Victoria (PGAV) and our members contributed to this report which provides an overview of philanthropic giving by Trusts and Foundation to the arts in Australia and goes on to outline best practice models which can bring about catalytic change to the arts.
Report author: Liz Gillies, The Trust Company Fellow, Asia Pacific Social Impact Leadership Centre, Melbourne Business School.
Report partners: Asia Pacific Social Impact Leadership Centre, Melbourne Business School and the Margaret Lawrence Bequest.
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Branding the Public Art Museum Sector: a new competitive model
Summary: Brand management has been identified as a potential tool to enhance community engagement through an emphasis on communicating the relevance and accessibility of public art museums. This report identifies key challenges and opportunities for the public art museum sector to take control of its image and influence the perceptions not only of visitors but all stakeholders.
Report authors: Dr Jody Evans, Associate Professor, Melbourne Business School and Dr Kerrie Bridson, Senior Lecturer (Marketing), Deakin University.
Report partners: Public Galleries Association of Victoria (PGAV), the Asia Pacific Social Impact Leadership Centre at Melbourne Business School, Deakin University and the Margaret Lawrence Bequest.
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